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- Aug 15, 2026earliest in window
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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
7+ hour, 10+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
Auto’s festive ad race: 10-20% higher spends, digital takes the wheel
7+ hour, 48+ min ago (1063+ words) Auto brands are preparing to put more money behind the 2026 festive season, with industry estimates pointing to a 10-20% increase in festive advertising spends over last year, even as marketers remain sharply focused on returns. The timing is significant. FADA’s August…...
One third of India's festive ad impressions never get counted
7+ hour, 22+ min ago (234+ words) The vanishing middle of the funnel Marketers have long relied on last-click attribution, a model that hands full credit for a sale to the final action before purchase, typically a search query or a marketplace visit. Everything that happened earlier,…...
Brooke Bond Red Label’s ‘Shree Ganesh Apnepan Ka’ Made Chai a Bridge to Togetherness | Storyboard 18
1+ day, 2+ hour ago (175+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Amazon Ads integrates with ChatGPT into its media-buying mix
3+ day, 7+ hour ago (431+ words) Amazon Ads has partnered with OpenAI to allow advertisers to extend campaigns into ChatGPT, opening the conversational AI platform as another environment through which brands can reach consumers. The integration is currently being tested by select advertisers in the US....
ChatGPT tightens ad policy, bars rival image and voice AI tools
4+ day, 2+ hour ago (327+ words) OpenAI is said to have tightened the advertising guidelines related to the ChatGPT program, barring advertisements for individual image and audio generation services that rival what the company itself can offer. This move has not been publicly disclosed by OpenAI,…...
Are Creators Becoming the Platform? Satya Raghavan on the Creator Economy | Storyboard 18
4+ day, 3+ hour ago (162+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
ITC's 40–42% of marketing spend still goes to traditional media as AI, QComm reshape FMCG playbook
4+ day, 8+ hour ago (437+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Accenture appoints Emma Chalwin as chief marketing officer
5+ day, 7+ hour ago (343+ words) Accenture has appointed Emma Chalwin as chief marketing officer, effective October 1, 2026, as the consulting and technology services company looks to strengthen its global marketing and communications efforts amid the rapid adoption of AI. Chalwin will oversee Accenture’s global marketing and…...
Nike awards e-commerce mandate to Madison HiveMinds
5+ day, 3+ hour ago (871+ words) Nike has awarded its e-commerce mandate to Madison HiveMinds, giving the Madison World-owned digital and performance marketing agency a significant account win as the sportswear giant reworks its digital commerce strategy in India. Storyboard18 has learnt that the mandate will cover…...