10+ hour, 51+ min ago   (295+ words) Most marketing department eventually reduces itself to a spreadsheet, cost per click, share of voice, return on ad spend, some number that proves the money was well spent. Yogesh Chaudhary, Director Sales and Marketing at Jaipur Rugs, has built a…...

1+ day, 5+ hour ago   (287+ words) The Bombay Stock Exchange International Convention Hall used to be a trading floor, not so long ago. But on 10th September 2026, it witnessed emotions that money cannot buy. Mukesh Ambani stepped out to cheer the achievements of Arundhati Bhattacharya, who was…...

1+ day, 4+ hour ago   (175+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

1+ day, 7+ hour ago   (331+ words) Watch retailer Just In Time has launched a new campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The campaign centres on the idea that selecting a watch involves more than choosing a design. It looks at…...

4+ day, 5+ hour ago   (189+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

5+ day, 12+ hour ago   (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...

6+ day, 9+ hour ago   (1157+ words) Hindustan Unilever (HUL) believes India’s 377 million Gen Z consumers are emerging as a structural force that will reshape the way consumer goods are discovered, consumed and purchased, with social media, creators and new consumption occasions increasingly influencing brand demand. The…...

6+ day, 23+ hour ago   (603+ words) For Deepinder Goyal, meditation was always difficult to measure. Now, he says, a wearable sitting on the side of his head is giving him a way to see the progress. Goyal has shared fresh details about Temple, the wellness wearable…...

1+ week, 1+ hour ago   (1104+ words) Hindustan Unilever (HUL) believes India’s 377 million Gen Z consumers are emerging as a structural force that will reshape the way consumer goods are discovered, consumed and purchased, with social media, creators and new consumption occasions increasingly influencing brand demand. Speaking…...

1+ week, 3+ hour ago   (424+ words) Brand strategist Suhel Seth has triggered a debate on urban infrastructure after praising Greater Noida's development and contrasting it with Gurgaon. In a post on X, Seth lauded the area's roads and greenery, calling it an example of "good governance…...