8+ hour, 52+ min ago   (295+ words) Most marketing department eventually reduces itself to a spreadsheet, cost per click, share of voice, return on ad spend, some number that proves the money was well spent. Yogesh Chaudhary, Director Sales and Marketing at Jaipur Rugs, has built a…...

21+ hour, 37+ min ago   (409+ words) Murray Hill Guy, the X account run by Robert Lefkowitz, has earned just under $80,000 from Elon Musk's social media platform, with the creator acknowledging that some of his posts were deliberately made more provocative to attract attention, Fortune reported. Lefkowitz…...

22+ hour, 7+ min ago   (60+ words) Pocket Entertainment crosses $500 million revenue run rate as AI accelerates content scale Karnataka HC strikes down 2% cess on cinema, multiplex tickets Florida sues Netflix over alleged user data collection, advertising practices Triptii Dimri, AP Dhillon get a closer look at…...

1+ day, 2+ hour ago   (175+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

1+ day, 5+ hour ago   (331+ words) Watch retailer Just In Time has launched a new campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The campaign centres on the idea that selecting a watch involves more than choosing a design. It looks at…...

4+ day, 4+ hour ago   (61+ words) Bigg Boss 20: Meet the 16 contestants set to battle it out in Salman Khan's house Pratilipi’s Double Tap Films launches microdramas on Flipkart Political ads, influencer payouts and tax scrutiny: Adland enters cautious mode How Meta’s Muse works: The AI agent…...

3+ day, 21+ hour ago   (373+ words) The Telecom Regulatory Authority of India (TRAI) has repealed the regulations that capped television advertising at 12 minutes in a clock hour, following the Central government’s removal of the corresponding provision under the Cable Television Networks Rules. TRAI issued the Standards…...

3+ day, 21+ hour ago   (707+ words) The Karnataka High Court has quashed State government orders seeking to impose a 2% cess on cinema and multiplex tickets, observing that the law under which the levy was proposed had not yet been brought into force, Bar and Bench reported....

4+ day, 2+ hour ago   (371+ words) Saregama India has approached the Delhi High Court seeking action against music composer Ilaiyaraaja for allegedly breaching an interim injunction in an ongoing copyright dispute. The company has sought his detention in civil prison and attachment of his movable and…...

4+ day, 8+ hour ago   (1171+ words) India’s microdrama industry is entering a new phase. The first phase was about proving that consumers would watch stories designed for vertical screens and delivered in bite-sized episodes. That debate is largely over. The bigger question now is whether microdrama…...