7+ hour, 9+ min ago   (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...

6+ hour, 38+ min ago   (453+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

7+ hour, 10+ min ago   (629+ words) Vadilal Enterprises notified Vadilal Industries, the manufacturer of ice cream and frozen desserts, that it is unable to extend their 10-year sales and distribution deal under the current conditions. As a result, Vadilal Industries would be changing its domestic distribution…...

8+ hour, 53+ min ago   (295+ words) Most marketing department eventually reduces itself to a spreadsheet, cost per click, share of voice, return on ad spend, some number that proves the money was well spent. Yogesh Chaudhary, Director Sales and Marketing at Jaipur Rugs, has built a…...

8+ hour, 38+ min ago   (928+ words) Marketers are spending plenty of time trying to decode Gen Z. Aditya Ruia, Co-founder, Beco, thinks they may be overthinking it. At the Storyboard18 Global GenZ Summit, Ruia argued that brands need to stop treating Gen Z as a formula to crack…...

22+ hour, 38+ min ago   (498+ words) Google DeepMind AI safety researcher Josh Engels has left the company and joined independent AI evaluation nonprofit METR, warning that the rapid development of increasingly capable AI systems could create serious risks if safety research fails to keep pace. Engels…...

23+ hour, 8+ min ago   (480+ words) Nvidia CEO Jensen Huang has offered departing employees a mix of blunt criticism, encouragement and personal advice as they leave the chipmaker to launch startups, according to Business Insider. David Hoeller and Nikita Rudin, who previously worked on robotics at…...

1+ day, 2+ hour ago   (175+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

1+ day, 8+ min ago   (522+ words) ITC expects consumer spending on its flagship food brand Aashirvaad to reach ₹20,000 crore within the next five years, nearly twice the current level of more than ₹10,000 crore, as the company broadens the brand's presence across food categories, PTI reported. Hemant…...

1+ day, 4+ hour ago   (204+ words) Zoho is developing a new project aimed at changing how work gets done, with co-founder Sridhar Vembu suggesting that the initiative will focus on reducing friction between people, processes and technology. Vembu shared the update in a post on X,…...